Skip to content
Platform Expertise

China’s three platforms, operated natively.

China's digital ecosystem runs on its own apps, codes and creators. We operate natively across the three that move hospitality demand.

Cooperation Model

Every Chinese platform has a Western counterpart

Every Chinese platform has a Western counterpart. We translate your brand for the audience that actually books.

Xiaohongshu (RED)Discovery, lifestyle and reviews
InstagramWestern parallel
DouyinShort-form video and livestream
TikTokWestern parallel
WeChatMessaging, articles and one-click booking
WhatsApp & Facebook & TwitterWestern parallel
What we run
  • Influencer & KOL Campaigns
  • Social Media Management
  • Content & Brand Positioning
  • Livestream Service

China's digital ecosystem runs on its own apps, codes and creators. We operate natively across the three that move hospitality demand.

Platform by platform

Inside each app we operate

The same localized engine, tuned to how each platform actually moves hospitality demand — its audience, its formats, and what it converts.

01 · Platform expertise
抖音Douyin

Short-form video and livestream — the primary brand marketing hub.

Western parallelTikTok
32KFollowers
01

Capabilities

Video promotion, live streaming, package sales & review marketing.

02

Goal

Get more exposure and expand sales channels.

02 · Platform expertise
微信WeChat

Messaging, official articles and channels — where trust converts to bookings.

Western parallelWhatsApp & Facebook & Twitter
01

WeChat Official Account

Avg. reads: Around 500. Drives deep engagement for all generations, Room & F&B bookings, and brand updates.

02

WeChat Channels

Leverage WeChat's ecosystem traffic, build trust and repeat business, and drive direct conversions with one-click access.

03 · Platform expertise
小红书Xiaohongshu (RED)

Discovery and authentic, visually-driven storytelling for travelers.

Western parallelInstagram
13KFollowers
01

Target Audience

Primarily Gen Z & millennial women, family planners, and experience-focused travelers.

02

Content Formats

Photo carousels, travel diaries, hotel reviews, and "hidden gem" guides, all focused on authentic, visually-driven storytelling.

Start a project

Ready to go native on China's platforms?

Tell us about your hotel, resort or lifestyle brand. We'll show you what a localized China strategy can do for direct bookings.