Journal

中国酒店营销的一线笔记。

为酒店、度假村与生活方式品牌打造的实用、具体的指南——小红书、抖音与微信到底如何运作，以及如何把收藏、浏览与关注转化为直接预订。

我们写些什么

Platforms02
Conversion03
Influencer01
Strategy02

8 篇指南，从平台内部写就——而非从西方手册翻译而来。

来自工作室

Platforms精选

14 Jan 20269 分钟阅读

How to Market a Hotel on Xiaohongshu (RED): A 2026 Playbook

A practical playbook for hotels and resorts on Xiaohongshu (RED) — content formats, the Gen Z and millennial-women audience, and turning saves into bookings.

阅读实战手册

往期归档

按主题与时间排列的全部指南

Platforms02

Douyin vs TikTok for Hotels: What's Actually Different

Douyin is not just 'Chinese TikTok'. How the algorithm, commerce stack and search behaviour differ — and what it means for a hotel's content strategy.

28 Jan 20268 分钟阅读

Conversion03

Reducing OTA Dependency: Direct Bookings via Chinese Social Media

OTA commissions quietly erode resort margins. How a localized social strategy redirects guest inquiries straight to the hotel and rebuilds direct-booking share.

11 Feb 202610 分钟阅读

Conversion04

WeChat for Hotels: Official Accounts, Channels & Direct Booking

WeChat is China's trust layer. How hotels use Official Accounts and Channels to drive deep engagement, Room & F&B bookings and one-click direct conversion.

25 Feb 20269 分钟阅读

Conversion05

Livestream Commerce for Resorts: Selling Rooms in Real Time

Livestreaming turns watch-time into bookings. How multi-platform livestream campaigns stimulate demand and accelerate conversion for resorts and cruises.

11 Mar 20268 分钟阅读

Influencer06